He has posted a long video to YouTube and sent Twitter messages to celebrities, but so far Prime Minister Amama Mbabazi of Uganda has yet to match the explosive virality of the original campaign against the wanted warlord Joseph Kony.
Perhaps that was not the point.
Mr. Mbabazi, who once directed forces against Mr. Kony as the head of the country’s defense ministry, called the original viral video “slick” and, as if in deliberate contrast, his own presentation, posted over the weekend, lacked the flash and narrative spark of the work by Invisible Children. But he did have a similarly simple message: Uganda is safe.
Seated and staring at the camera in one long take, Mr. Mbabazi spoke slowly and deliberately as he attempted to present a vision of Uganda as a “modern developing country which enjoys peace, stability and security.”